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Sweetwater Logistics

One of the biggest concerns e-commerce business owners have about outsourcing fulfillment is cost.

Why pay someone else to store inventory, pick orders, pack boxes, and ship products when you can do those things yourself?

Because the right comparison isn’t 3PL fees versus doing it yourself.

It’s the total cost of self-fulfillment versus the total cost of outsourcing.

Start With Your Total Fulfillment Costs

When comparing the two options, account for everything required to get an order from your inventory to your customer.

With self-fulfillment, that can include:

Self-Fulfillment 3PL Fulfillment
Storage space cost Warehouse included
Packing supplies Supplies purchased at scale
Retail carrier rates Negotiated carrier discounts
Software subscriptions Warehouse technology
Inventory management Inventory synchronization
Returns processing Processing service
Time spent on labor Pick-and-pack service

Looking at the entire operation can produce a very different calculation than simply comparing a 3PL’s pick-and-pack fee with what you currently spend on postage.

Don’t Overlook Negotiated Carrier Rates

Shipping is one area where scale matters.

Quality 3PLs ship thousands of packages each year, allowing them to qualify for carrier pricing that an individual e-commerce seller may not be able to access independently.

Those negotiated rates can offset a meaningful portion of fulfillment fees.

That can make outsourcing more affordable than business owners expect when they initially look at 3PL pricing.

Then Put a Value on Your Time

There’s another cost that won’t necessarily appear on your spreadsheet.

Your time.

If you spend an hour every weekday packing orders and value your time at $50 an hour, that’s approximately $1,000 per month of owner labor devoted to fulfillment.

And there’s an opportunity cost attached to those hours.

What could happen if that time went toward marketing, sourcing products, improving your customer experience, or generating more revenue instead?

Is Your Business at the Point Where Outsourcing Makes Sense?

The answer will be different for every e-commerce business.

That’s why fulfillment decisions shouldn’t be based on order volume alone.

Sweetwater Logistics’ readiness assessment looks at ten operational signals, including order volume, time spent packing, storage constraints, rising shipping costs, inventory challenges, and whether fulfillment is preventing the owner from focusing on growth.

Take the 3PL Readiness Assessment to find out whether your current fulfillment operation may be costing your business more than you realize.