Introducing Rocket Fuel Parcel Recharge: A Cutting-Edge Platform for Smarter Shipping
In an industry where over 80% of warehousing operations lack automation, we are proud to lead with innovative solutions that directly benefit our clients. Our newest platform, Rocket Fuel Parcel Recharge, represents a significant step forward in simplifying shipping, improving cost accuracy, and enhancing fulfillment strategies.
Rocket Fuel empowers our clients to see exactly where their shipping dollars are going, make data-driven decisions, and eliminate the guesswork that often eats into margins. It’s automation that increases efficiency while making your business more competitive.
What Is Rocket Fuel Parcel Recharge?
Rocket Fuel Parcel Recharge is a fully automated system that integrates with our warehouse management system (WMS) and shipping carriers, including USPS, FedEx, and UPS. This system automatically deducts shipping charges in real-time, eliminating the need to manually reconcile discrepancies later. It provides detailed reports and visualization of shipping expenses, helping you identify cost-saving opportunities and process inefficiencies.
When margins are tight, having accurate shipping cost data is critical. With Rocket Fuel, you can see exactly what you are spending and why. And the data is available instantly, saving you weeks or months of penalties for inaccuracies. Take a closer look at how Rocket Fuel has already helped a few of our clients.
Mini Case Study 1
One client discovered they were charging $4.99 per shipment, but were actually paying $30 per shipment. Consistently undercharging $25 per shipment is a significant hit to your bottom line, but one that can be corrected.
Mini Case Study 2
Another client was overcharging their customers. They were billing $12 for shipping when the real cost was $7. This realization helped them close the gap in their pricing compared to competitors.
With our new software integration, these discrepancies are no longer hidden in end-of-month invoices. You get real-time data that allows you to adjust quickly and confidently.
Fix Carrier Errors and Optimize Shipping Workflow
In addition to pricing insights, our customers use Rocket Fuel’s reporting to reveal technical errors that trigger extra expenses. Here are just a few issues clients caught using the system:
- Address errors
- Dimensional inaccuracies
- Carrier mismatches
In one instance, a client found FedEx shipments directed to PO Boxes (which FedEx doesn’t deliver to). Switching the carrier for this type of address is an easy fix once you’re aware of the problem.
However, reporting insights with Rocket Fuel, go beyond the details of every shipment. Big picture insights from individualized infographics and heat maps help you zoom out and spot trends. For example, if you see a large percentage of your orders going to Southern California, it might make sense to shift fulfillment from our Charlotte facility to our West Coast partner location. That move could lower shipping costs and speed up delivery, giving you a serious edge.
Automate Shipping Audits and Improve Fulfillment Speed
Rocket Fuel doesn’t just help our clients, it also enhances our operations behind the scenes. Automated warehouse systems have been reported to improve operational efficiency by up to 30%. With this new system, we are eliminating the manual process of comparing the charges for every shipment between the quoted amount from the carrier(s) at the time of shipping and the actual amount charged on the carrier’s invoice after delivery. The time we save will allow for faster turnaround times, improved billing accuracy, and greater visibility of pricing.
Our president, Steve Thomson, put it simply: “We’re confident this platform will drive growth and efficiency for us and our clients.” Because Rocket Fuel allows for real-time invoicing, we can continue to pass on our carrier volume discounts without adding additional costs.
Get Started Today
We are excited to roll out Rocket Fuel Parcel Recharge to help our clients achieve smarter fulfillment. With real-time control, cost clarity, and helpful data analysis, our clients can outpace competitors and increase their bottom line. Rocket Fuel is part of our ongoing commitment to help you operate with greater clarity, confidence, and competitiveness. Whether you’re tightening margins, improving service, or planning your next phase of growth, Rocket Fuel will support your success.
If you are a current client, you already have access to this new system. If you have questions about interpreting your reports or want to explore how to apply the insights to your pricing or fulfillment strategy, just contact us to schedule a walkthrough.


